Country Eastern is an Atlantic Heritage family brand created in Newfoundland, Canada. As a single Mama of two boys, whose parents passed away fairly young, the need to create and maintain deep, faithful roots holds a great deal of meaning for me. Although my boys did not get to meet their Nan Vernie and Pop-Pop it is important to me that they are aware of where they come from and where they belong.

At the beginning of the global pandemic, I returned to writing and singing songs, after many years away from it, to capture the way of life in Newfoundland and be reminded of simpler times. I wanted to pass along my stories of growing up here to my boys as we settled into our own Biscuit Box house along the shores of Conception Bay South, on the land where I was raised.

As I sang my original Country Eastern songs on Facebook, and shared personal stories of loss and health challenges, I was welcomed by a whole community of warm-hearted people. We began to share in our experiences of sorrow, surrender and resilience. And I began to realize how much we all need to be reminded of, share in and return to our Country Eastern roots.

The idea for the Country Eastern brand was born in Fall of 2020. I have developed it from scratch just as I watched my parents take on whatever creative endeavors struck their fancies throughout their lives. Today, my hope is it becomes a brand that is worn with pride. I hope these authentic designs stir our souls as we stand strong in our roots, for the sake of generations to come.

There is nothing like a Country Eastern upbringing. It carries us though life no matter where we end up. It is my prayer that my boys get to see Country Eastern worn and enjoyed by others as we all get back to what's important and move forward in the way we were taught to; with grit, grace and dignity.

I hope my boys have learned that with creativity, heart and faith there is nothing that can't be brought to life and shared to bring hope and joy to others. Here's to celebrating our Country Eastern roots and bringing to this world the strong values and ideals our parents and grandparents instilled in us. They are needed now more than ever.

Let's do it up good! :)

Asetha, Everett and Townes